For Blizzard’s Diablo IV launch, we created a VIP immersive event inside a downtown LA cathedral.

I worked with the Director to shape and win the pitch, then build the Diablo world in under twelve weeks.

Drawing on my theatrical background, I led key experience elements across set design, video content, live performance, audience flow and experiential storytelling; transforming the space into a hellish, theatrical environment for gamers, celebrities and VIPs, ending with a surprise Zedd set.

The event met and exceeded all client KPIs.