For Campari’s partnership within the Guardians of the Galaxy show, we positioned them as the exclusive bar inside the Neon Lotus nightclub on the planet Contraxia.

We built a fully themed bar, façade and drinks menu, and layered the space with narrative tracks and performance moments to keep the energy high and the brand naturally embedded in the story world.

A resident performer hosted the space throughout, while pop-up appearances from IP characters pulled audiences into the Neon Lotus, driving footfall, interaction and in-world storytelling.