In May 2023, I worked with Secret Cinema to deliver an Experiential event to celebrate the release of the highly anticipated and record breaking Diablo IV, with guests such as David Harbour, Offset, Tinashe and, Zedd who closed the show with a DJ Set.

We created a fully immersive show aimed at introducing the brand to new audiences in LA and paying homage to the return of the classic, gory, demonic world of Diablo.

I was responsible for executing our work concepts, creating brand hooks that would spread reach and awareness that ensured the event was a spectacle.

We met and exceeded all KPIs set by the client.

I coordinated with our production partners in LA to provide creative direction and briefs for content, costumes, set design, audience engagement and characters.

I also supported the producers to manage client relationships and collaborated with various decision makers and teams within Blizzard.